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MOES MINDED
BRANDING
Using culture to seduce conversation about love, identity, society, and everything in between.
A seasonal podcast using culture to seduce conversation. From love and politics, to fashion, identity, and everything in between, Moses Minded examines the stories, assumptions, and motivations hiding beneath the things we consume.
01 BRAND IDENTITY
MONOGRAM
WORDMARK
TYPOGRAPHY
COLOR PALETTE
The identity balances precision and warmth through restrained typography, generous spacing, and a visual language rooted in curiosity, inviting audiences to look closer at the stories shaping everyday life.
02 EDITORIAL PILLARS
PEOPLE
CULTURE
CONSUMPTION
Moses Minded explores culture through conversation, examining the stories, assumptions, and motivations shaping everyday life. Each pillar serves as an entry point into broader discussions about identity, creativity, work, relationships, and the world we share.
How we relate to ourselves and one another.
The stories, trends, and systems shaping modern life.
What we create, desire, and consume.
Love, friendship, family, identity, community, belonging, loneliness, intimacy, dating, masculinity, femininity
Politics, social media, technology, institutions, public discourse, generational trends, current events
Fashion, books, music, film, television, design, luxury, branding, work, ambition, creativity
03 CULTURAL LENS
Every episode begins with something seemingly ordinary. Through curiosity and conversation, Moses Minded uncovers the larger cultural narratives shaping how we think, connect, consume, and move through the world.
Using culture as a point of departure, Moses Minded transforms everyday observations into conversations about people, society, and the stories we tell ourselves.
OBSERVATION
QUESTION
CONVERSATION
REFLECTION
Something catches our attention.
A trend.
A headline.
A relationship.
A comment.
A piece of clothing.
A film.
- Why does this matter?
- What does it reveal about us?
- What assumptions are we making?
Ideas are explored through stories, debate, humor, and personal experience.
The goal isn't necessarily answers.
It's understanding.
04 BRANDED OBJECTS
Every touchpoint was designed to reflect the brands' identity - refined, minimal, and intentional.
05 BRAND SYSTEM
LOGO VARIATIONS
MOCKUP STUDIO SPACE
A cohesive visual system applied across all platforms and materials to ensure consistency, recognition, and trust.
DETAILS
ROLE
Creative Director
SERVICES
Brand Strategy, Visual Identity, Stationary Design
INDUSTRY
Business Services
YEAR
2025
LOCATION
New York, NY
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