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WEST INDIAN GOODS
BRANDING
Administrative, Operational, and Financial Support for Businesses Ready to Scale.
A curated collection of handmade goods from across the Caribbean. Rooted in community, craftsmanship, and cultural heritage, the brand creates a home for artisans while bringing the spirit of the islands to a global audience.
01 BRAND IDENTITY
BRANDMARK
WORDMARK
TYPOGRAPHY
COLOR PALETTE
The identity balances precision and elegance through restrained typography, generous spacing, and a sumo monogram inspired by handwritten script. Every element is designed to communicate reliability, discretion, and excellence.
02 BRAND SYSTEM
APPLICATION
A cohesive visual system applied across all platforms and materials to ensure consistency, recognition, and trust.
DETAILS
ROLE
Creative Director
SERVICES
Brand Strategy,
Visual Identity
INDUSTRY
Lifestyle
YEAR
2020
LOCATION
Houston, TX
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